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This site has the following in the web page, "Auburndale Aluminum Roofing, Vinyl Siding and Windows." Our analyzers noticed that the web page also stated " Located in Lakeland serving Auburndale and surrounding areas." The Website also stated " Design your own screen room or enclosure. Energy efficient replacement windows for your home. Get a closer look at our exterior home remodeling work. Aluminum and Home Improvements Auburndale. More than 3,500 satisfied homeowners since 1999. Remodel your home so you can enjoy the Florida sunshine. Youll be glad to know t." The website's header had Lakeland Aluminum Roofing as the most important keyword. It was followed by Lakeland Vinyl Siding, Lakeland Windows, and Winter Haven Aluminum Roofing which isn't as ranked as highly as Lakeland Aluminum Roofing. The next words the site uses is Winter Haven Vinyl Siding. Winter Haven Windows was also included and might not be seen by search engines.